These days, online brand mentions are more important than ever. In order to keep track of your company’s online reputation, you need to use the best tools for the job.

In this post, we’ll discuss the five best tools for tracking brand mentions online. We’ll also provide tips on how to use each tool effectively.

Google Alerts

Google Alerts is a free, easy-to-use tool that lets you track online mentions of your brand.

You can set up alerts to notify you via email or Google Hangouts whenever your brand is mentioned online. This is a great way to stay on top of what people are saying about your brand, and to quickly respond to any negative comments.

You can also use Google Alerts to track your competitors’ brands, as well as keywords related to your industry.

Mention

Mention is a social media management platform that lets you track your brand’s online presence across all channels in one place.

Mention’s search engine monitors over 25 million sources in real-time, including social media, forums, blogs, and news sites. You can also set up alerts to be notified whenever your brand is mentioned online.

This is an essential tool for anyone who wants to track their brand’s online reputation. Mention makes it easy to see what people are saying about your company and gives you the ability to respond quickly and effectively.

Talkwalker

Talkwalker is a great tool for tracking brand mentions online. Not only does it track where your brand is being mentioned, but it also provides valuable insights into the context of each mention.

This tool is perfect for those who want to keep an eye on their brand’s online presence and get a better understanding of who’s talking about them and why. It’s also a great way to stay on top of any negative sentiment around your brand.

If you’re looking for a comprehensive tool that can help you track your brand’s online presence, Talkwalker is definitely worth checking out.

Brand24

One of our favorite tools for tracking brand mentions is Brand24. It’s a great platform that makes it easy to keep track of your brand’s online presence in real-time.

Not only does Brand24 allow you to see all the latest tweets, posts, and comments mentioning your brand, but it also gives you the ability to filter and analyze the data so you can see what’s working and what’s not.

It’s an essential tool for any business that wants to keep track of their online reputation and make sure they’re putting their best foot forward online.

Awario

If you’re looking for an affordable tool that can help you track your brand mentions online, Awario is a great option. It’s a social media listening tool that allows you to see all the mentions of your brand across social media platforms in one place.

Not only does this help you keep track of what people are saying about your brand, but it also gives you insights into what people are talking about your brand and how they’re talking about it. This can help you get a better understanding of your audience and what type of content they respond to the most.

Awario also offers a free trial so you can test it out before committing to a subscription.

Hootsuite Insights

If you’re looking for an all-in-one tool to help you track your brand mentions, Hootsuite’s Insights is the perfect option. Not only does it allow you to monitor your brand’s social media channels, but it also provides insights into your brand’s reach, engagement, and other key metrics.

Hootsuite’s Insights also makes it easy to see which topics are being talked about the most in relation to your brand, so you can identify any potential trends and adjust your marketing strategy accordingly.

This tool is a must-have for any business that wants to stay on top of their online presence and measure the success of their branding efforts.

Conclusion

It’s essential for any business to know when and where their brand is being mentioned online. By tracking brand mentions, you can get a better understanding of how your customers are talking about your business and what marketing efforts are working best. There are a number of different tools available for tracking brand mentions, and each has its own advantages and disadvantages. Choose the tool that best suits your needs and start tracking your brand mentions today!